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Personalisation is what makes it fit the occasion. A box printed with the baby's name, the christening date, or a short line of congratulations turns a standard gift into a keepsake of a specific day. For a christening in particular, where several relatives gather and the parents are hosting, a personalised box works as both a gift and a small centrepiece that guests can share.

Anniversaries come in a range of sizes, and a gift that fits a first year rarely fits a fortieth. Chocolate scales neatly across all of them, provided you match the collection and its personalisation to the milestone you are actually marking.

Presentation matters less for this recipient than for most, but a clean, uncluttered box still reads better than fussy wrapping he will only bin. The chocolate is the gift; the packaging just click the next webpage needs to get it there in good order.

A retirement gift has to carry more than most. It marks the end of a career rather than a single occasion, it usually comes from a group rather than one person, and it tends to be opened in front of the very colleagues chipping in for it. A full chocolate hamper handles all of that with a generosity the moment deserves.

Provenance suits an occasion built on longevity. Lily O'Brien's has handcrafted its chocolates in Newbridge, Co. Kildare since Mary Ann O'Brien founded the brand in 1992, so there is a continuity to the gift that quietly echoes the anniversary itself. A maker with a long history behind it fits a celebration of years together.

Gifts for men run into the same tired shortlist every year, and flowers rarely make it onto it. Chocolate does a better job than its reputation suggests, provided you pick the format with the recipient in mind. For most men and most occasions, a large mixed collection is the sensible answer.