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A share bag suits the thank you aimed at a group. A team that pulled together on a deadline, a committee that ran an event, a class of colleagues who chipped in: one bag passed around thanks everyone at once and avoids the awkwardness of singling people out. It is generous in spirit and sensible in cost.

Think about what the thank you is actually for. A colleague who covered for you, a neighbour who took a delivery, a friend who helped you move: these are favours returned, and the correct scale is warm but light. A mid-size box says thank you clearly without making the other person feel they now owe you something back. It is the everyday workhorse of considered gifting.

Read more from Lily O'Brien's Chocolates.

Gifts for men run into the same tired shortlist every year, and flowers rarely make it onto it. Chocolate does a better job than its reputation suggests, provided you pick the format with the recipient in mind. For most men and most occasions, a large mixed collection is the sensible answer.

Then there are the larger thank yous, a promotion helped along by a mentor, or a significant favour, where a fuller collection is appropriate. Match the size of the gift to the size of the gesture and you rarely misjudge it.

Provenance suits an occasion built on longevity. Lily O'Brien's has handcrafted its chocolates in Newbridge, Co. Kildare since Mary Ann O'Brien founded the brand in 1992, so there is a continuity to the gift that quietly echoes the anniversary itself. A maker with a long history behind it fits a celebration of years together.